Smokefree Movies Blog

Posted: Jan 8, 2016 by jpolansky

After rebounding in recent years, 2015 tobacco counts fell across most of the film industry, in some cases approaching or exceeding 2010 lows. (See film list)



Posted: Jan 4, 2016 by SGlantz

Just before the holidays, Truth Initiative released an important report, Played: Smoking in Video Games, that highlights the fact that the movies are not the only entertainment medium that help sell tobacco to kids.

Here are the main conclusions:

Tobacco use is prevalent in video games played by youth.


Posted: Jan 1, 2016 by jpolansky

The Wall Street Journal has reported that e-cigarette marketers — including Relativity honcho Ryan Kavanaugh — boast publicly about exploiting product placement in Hollywood movies. 

That’s the opposite of Big Tobacco’s longtime habit of keeping smoking deals secret or at least deniable.  

Has blatancy paid off? Or back-fired...

Posted: Dec 28, 2015 by SGlantz

There is an important indication that the Government of India’s policies designed to get smoking out of movies are having an impact: On December 25, 2015, the Times of India reported that “Bollywood offers to make anti-tobacco short films to go with their movies.”

This means

(1) Bollywood recognizes that the policy is not going away

(2) They are highly motivated to keep the smoking in their movies, perhaps to keep the tobacco companies happy.

(3) We...

Posted: Dec 9, 2015 by jpolansky

“A license to kill is also a license not to kill,” says James Bond’s new boss, the mysterious M, in Spectre (2015).

The film’s producers didn’t pay attention. Despite years of warnings from WHO and the CDC, tobacco shows up in the latest Bond film alongside a record twenty-three...

Posted: Nov 24, 2015 by jpolansky

Hollywood's animated characters are smoking less — a lot less.

From 2002 to 2011, Breathe California's Thumbs Up! Thumbs Down! data shows that 27 percent of top-grossing animated films featured tobacco. The top three in terms of audience exposure: 

#1. Rango (PG, 2011, Viacom) with more than fifty tobacco incidents on screen, delivered 948 million domestic tobacco impressions.

#2. The...

Posted: Oct 30, 2015 by SGlantz

The American Academy of Pediatics just released new Tobacco Prevention Guidelines.  Among other things, the guidelines say:

"Advertising and promotion is a cause of tobacco use initiation in adolescents. Therefore, tobacco advertising and promotion that is accessible to children should be prohibited, including point-of-sale advertising, product placements in movies and...

Posted: Oct 30, 2015 by SGlantz

The Thumbs Up! Thumbs Down! movie database, created by Breathe California of Sacramento-Emigrant Trails, contains detailed information on smoking in over 2300 movies released since 2002. Working with your volunteers, Breathe updates the database every week. This information forms the backbone of all the lists and charts on the Smoke Free Movies site.

Now you can search it for yourself. You can access it...

Posted: Oct 1, 2015 by SGlantz

Add Norway to the list of countries where there is strong, consistent evidence that onscreen smoking in movies causes young people to smoke.

Gunnar Sæbo and Ingeborg Lund from the Norwegian Institute for Alcohol and Drug Research, just published their paper, “Exposure to smoking in films and smoking behavior among Norwegian 15- to 20-year olds: A cross-sectional study,” which shows that,...

Posted: Sep 15, 2015 by SGlantz

Ontario, Canada's Coalition on Smoke-Free Movies is hosting a Twitter chat around the Toronto International Film Festival this week. Spread the word! The coalition is pushing adult ratings and anti-tobacco spots before movies with smoking. Just weeks ago, Ontario researchers...