News | Release


Hollywood still struggling to quit smoking in youth films

Editors | Truth Initiative (7 Apr 2016)
'We should not allow movies to be advertising vehicles for big tobacco,' said Truth CEO Robin Koval. Read more...

Toronto event's stark message: Smoking on screen kills in real life

Ontario Lung Association | MarketWired (6 Apr 2016)
On eve of MTV Movie Awards, youth from Canada and the US join forces to call for smoke-free youth-rated movies. Read more...

Films showing smoking scenes should be rated to protect children from tobacco addiction

World Health Organization | News release (1 Feb 2016)
WHO is calling on governments to rate movies that portray tobacco use in a bid to prevent children and adolescents from starting to smoke cigarettes and use other forms of tobacco. Read more...


In a first, shareholders vote on tobacco depictions in movies with As You Sow/Trinity Health proposal at Time Warner

| As You Sow (19 Jun 2015)
For the first time, shareholders will be informed that the company's products are putting millions of children at risk. Read more...


Youth advocates want all future youth-rated movies to be smokefree

Canadian Cancer Society | Yahoo! Canada Finance (6 Sep 2014)
"Smoking in movies is one of the last ways that tobacco products are promoted to young people in Canada and this needs to stop." Read more...



The business case against smoking in movies

| Legacy (4 Oct 2011)
New study reveals that movies with smoking make less money. Read more...

Three quarters (73%) of Ontarians support not allowing smoking in movies rated G, PG or 14A

| Ipsos Reid (31 May 2011)
Poll for Heart and Stroke Foundation and Ontario Coalition for Smokefree Movies. Read more...


Oscar targets ‘Hackademy Awards’ in trademark action

| Breathe California (18 Feb 2009)
Academy seeks ban on use of parody award name for raising tobacco awareness. Read more...